Why claims that PR is dead are dead wrong

PR is not dead - image and quote of Mark Twain - reports of my deathI can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead”. So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it.

At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips. However, and thankfully, in a short space of time matters had settled and the tone has been constructive and positive between us, even though we remain – inevitably – in disagreement about PR itself. If interested, you can track the Twitter follow-up on Storify.

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