PR’s 110th anniversary is coming up.

Ivy Lee, arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906. Despite more than a century of activity, PR professionals are often asked to define what we mean by PR.

We may explain that PR is about building relationships, reputation management, promoting value and thought leadership by engaging with different groups of people. To outsiders, such explanations don’t mean much, and don’t challenge their preconceived, false notions of PR.

You can further explain by vanquishing misconceptions. To find out the top 10 things PR is not, please click here to go to the full article published on PR Daily. Alternatively, you can click here for the original version of the article, Not PR.