Author: Robert White
Over 20 years' experience in PR, communications and copywriting in different industries. I'm a member of the UK's National Union of Journalists and abide by its code of conduct.
I believe PR is about reputation management. In other words, the protection and growth of a reputation by building relationships with those whom matter most to an organisation.
A great reputation is built upon integrity, transparency and meaningful, compelling content.
I hate spin, but I do love books and all things cultural.
10 Tiresome, Useless Clichés to Strip From Your Speech & Writing
Is Boris Johnson as Foreign Secretary a Huge Error of Judgement by Theresa May?
Subtext, or: Understanding the true meaning of English and American polite expressions
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
13 Truths About PR ― How Many Do You Believe In?
