Author: Robert White
Over 20 years' experience in PR, communications and copywriting in different industries. I'm a member of the UK's National Union of Journalists and abide by its code of conduct.
I believe PR is about reputation management. In other words, the protection and growth of a reputation by building relationships with those whom matter most to an organisation.
A great reputation is built upon integrity, transparency and meaningful, compelling content.
I hate spin, but I do love books and all things cultural.
10 Tiresome, Useless Clichés to Strip From Your Speech & Writing
Is Boris Johnson as Foreign Secretary a Huge Error of Judgement by Theresa May?
Subtext, or: Understanding the true meaning of English and American polite expressions
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
13 Truths About PR ― How Many Do You Believe In?
On bad LinkedIn invites: Eight good reasons to click no and not feel guilty
Want a job in communications? Prepare by using this interview question checklist
8 Ways PR Pros Can Fight Spin
Donald Trump’s Leadership Skills – in His Own Words
10 Horrible PR Personalities
The 11th Falsehood About PR
10 Falsehoods About PR
3 ways Yanis Varoufakis failed as a leader
Is Your Agency Failing You? Here’s 5 Warning Signs That They Are
How Best to Twitter: Everything You Wanted to Know, But Didn’t Have Time to Find Out
Writing Tips: when bad language is Not a four-letter word
On PR vs. Spin, or: Should we Rebrand PR Because of Spin?
Eight Bad Habits of Some Recruiters and What They Must Do to Save Their Reputations
Quote of the day: Watch your thoughts, words, actions, habits, character … they become your destiny.
Quote of the day: Nelson Mandela on freedom
Quote of the day: There are two kinds of people in this world …
Why claims that PR is dead are dead wrong
10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business
Quote of the day: “Everything that irritates …”
Quote of the day: Live with intention
Quote of the day: On kindness
Quote of the day: On excellence
Quote of the day: On procrastination
PR Matters: The Blog 