
Author: Robert White
Over 20 years' experience in PR, communications and copywriting in different industries. I'm a member of the UK's National Union of Journalists and abide by its code of conduct.
I believe PR is about reputation management. In other words, the protection and growth of a reputation by building relationships with those whom matter most to an organisation.
A great reputation is built upon integrity, transparency and meaningful, compelling content.
I hate spin, but I do love books and all things cultural.


10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

Is Boris Johnson as Foreign Secretary a Huge Error of Judgement by Theresa May?

Subtext, or: Understanding the true meaning of English and American polite expressions

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

13 Truths About PR ― How Many Do You Believe In?

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

Want a job in communications? Prepare by using this interview question checklist

8 Ways PR Pros Can Fight Spin

Donald Trump’s Leadership Skills – in His Own Words

10 Horrible PR Personalities

The 11th Falsehood About PR

10 Falsehoods About PR

3 ways Yanis Varoufakis failed as a leader

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

How Best to Twitter: Everything You Wanted to Know, But Didn’t Have Time to Find Out

Writing Tips: when bad language is Not a four-letter word

On PR vs. Spin, or: Should we Rebrand PR Because of Spin?

Eight Bad Habits of Some Recruiters and What They Must Do to Save Their Reputations

Quote of the day: Watch your thoughts, words, actions, habits, character … they become your destiny.

Quote of the day: Nelson Mandela on freedom

Quote of the day: There are two kinds of people in this world …

Why claims that PR is dead are dead wrong

Quote of the day: “Everything that irritates …”

Quote of the day: Live with intention

Quote of the day: On kindness

Quote of the day: On excellence

Quote of the day: On procrastination
