Author: Robert White
Over 20 years' experience in PR, communications and copywriting in different industries. I'm a member of the UK's National Union of Journalists and abide by its code of conduct.
I believe PR is about reputation management. In other words, the protection and growth of a reputation by building relationships with those whom matter most to an organisation.
A great reputation is built upon integrity, transparency and meaningful, compelling content.
I hate spin, but I do love books and all things cultural.
A spin doctor’s favourite day
Not PR: A Top 10 Check List of What PR is Not
If we repeat an expression often enough, do we forget its origin and real purpose?
“But that’s just common sense!” A commonsensical reflection on common sense
Guess which two words Steve Jobs hated the most? (And nope, they’re not “you smell.”)
10 Bad PR Types (Agencies & Individuals) – An Infographic
I don’t, do you? (Want to be one of the Twitter influencers identified by this Burson-Marsteller social media study?)
Success in the World of Social Media: What Really Matters Most?
PR Matters: The Blog 